November 15, 2016
Toronto Public Health announced the four winners of the 2016 condomTO wrapper designs at an awards ceremony tonight at The Paint Box in downtown Toronto. Hundreds of entries were narrowed down to 10 finalists.
Residents were invited to cast votes online and in person at Metro Hall for the two design categories, a student category for individuals enrolled in a Toronto post-secondary school, and an open category for non-students. The winners of the contest are:
• Open Grand Prize: Diane Adams, a graduate of Seneca College's graphic design program • Open Runner-up: Serge Leshchuk, a local social media strategist and content creator • Student Grand Prize: Andrea Por, a student of Advertising and Graphic Design at Humber College • Student Runner-up: Janine Thomas, a fourth-year student in the Bachelor of Design program at York Sheridan
"We are very pleased with the positive response and interest the condomTO design contest received," said Dr. Barbara Yaffe, Toronto's Acting Medical Officer of Health. "Sexual health is a key part of good health and the more we can get people thinking about this topic, the more we can work together to improve the health of residents. Congratulations to the winners."
Contest winners were selected by an expert panel of judges including leaders in sexual health, art and design, local media and local politics. Toronto Public Health staff reviewed the designs to ensure they aligned with Toronto Public Health's Sexual Health Philosophy and Guiding Principles. The panellists were asked to judge all designs based on the following equally weighted criteria: design quality, civic pride and originality. The top 10 designs, five for each category, received the top scores from the panel.
The creative strategy and contest design were developed by The&Partnership Canada, which will also create a wrapper design for release next year. Other sponsors include ONE® Condoms, providing overall contest management and the related website, and Miami Ad School Toronto, providing design workshops to Toronto youth.
The winning condom designs and more information about the winners will be available at
http://www.condomTO.ca on November 17.
Toronto Public Health promotes and distributes condoms to community agencies and health organizations across the city as part of its sexual health promotion mandate. Condoms are one of the most effective ways to reduce the risk of sexually transmitted infections and unplanned pregnancies and have been available at Toronto Public Health sexual health clinics since 1983.
The new condoms will be available in 2017 at Toronto Public Health's sexual health clinics across the city as well as from partner agencies.
About The&Partnership:
The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production. The&Partnership has 1,500 employees in 56 offices across 25 countries. More information is available at
http://www.theandpartnership.com. Follow The&Partnership on Twitter @and_partnership and on Instagram @theandpartnership.
About ONE®:
ONE is a socially responsible business committed to raising sexual health awareness. ONE works with artists, health activists and customers to make a difference in their community.
Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit
http://www.toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us @TorontoComms.
This news release is also available on the City's website:
http://bit.ly/2fVJfpT
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Media contact: Lenore Bromley, Toronto Public Health, 416-885-6749, This email address is being protected from spambots. You need JavaScript enabled to view it.
